This Company is a vibrant platform and e-commerce hub focused on cultivating a sense of belonging and empowerment within the nursing community. This mission is realized through hosting events, providing helpful digital resources, and selling branded merchandise.

Each season, the Company releases new merchandise with varied themes, all geared toward supporting and empowering nurses. The Company also has brand partnerships and sponsorship, which contribute to 22% of its annual revenue.

The Company’s reach extends to 27k email subscribers and over 40k Instagram followers. The Company boasts a customer base of 27k Shopify customers, showcasing its ability to convert social media engagement into tangible transactions, while maintaining a customer return rate of 45%. Additionally, the Company offers shipping to both the United States and Canada.

Over the past four years, the Company has helped tens of thousands of nurses, shifting them from feelings of exhaustion and isolation to feelings of appreciation and support. While the current owner has greatly enjoyed nurturing the business over the last five years, they are now seeking to sell the Company in order to focus on other business ventures.