Client: College Hunks Hauling Junk & Moving of Des Moines, IA
Situation & Context: After opening in 2018 and quickly growing the moving and junk hauling franchise in Des Moines, Iowa, the Seller was confronted with personal and family reasons to sell the franchise quickly.
Reason for Sale: The Seller encountered serious personal and familial needs that took priority over running a business.
Positive & Negative Deal Attributes: Since the business was only operational for a little over a year, there was not an established track-record our team could show to buyers. In spite of this, our team moved quickly to get the opportunity on the market and in front of buyers. The business had generated substantial cash-flow for the part-time owner since opening, and therefore our team focused our marketing on the long-term potential growth and immediate growth opportunities a buyer could capitalize on. The Seller had also done a nice job managing the company, resulting in a 4.8 star Google review (100’s+ of reviews). Ultimately, our team knew the importance of sharing the needs of the client, without showing any desperation.
Results: The standard marketing procedures and processes were run, with an advisor quarterbacking the deal. Within 2 months of marketing the opportunity, lead Advisor Doug Yntema knew he had found a buyer that fit incredibly well for the opportunity. Leads continued to come in, resulting in 7 serious, interested buyers with signed NDAs, and after four months, a Letter of Intent was signed and the buyer and seller quickly moved toward an amicable closing.
Conclusion, Feedback & Recap: Once again, a targeted marketing approach resulted in the best outcome for our client. Proper presentation and marketing, including highlighting the strengths and opportunities available for a new buyer drew a large buyer pool in a timely manner. National and local target advertising, including listings on the top-ten business-for-sale listing sites, a strong Google presence, paid targeted Facebook advertisements, along with research, email and calling efforts, and an internal database generating immediate interest remains the secret to Small Business Deal Advisor’s success. Our client was very satisfied and confident in the buyer overtaking the legacy he had built and felt he had sold the business for a good price.